TopRank Newsroom

Competition for visibility online, especially within the Affiliate Marketing world, has increased significantly making it even more important for publishers to monitor brand visibility as part of an online reputation management program.  TopRank Online Marketing CEO, Lee Odden will be presenting strategies for how companies and affiliates can monitor their brands along with tools and tactics at the Affiliate Summit West conference.

The Fifth Annual Affiliate Summit West conference is scheduled for January 11-13th in Las Vegas, Nevada.

Session Details:
“Managing Your Brand”
Tuesday, January 13th, 3:15 - 4:15 (MST)
Session 9a
Location: Classroom A - Brasilia 1-3

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As keywords are the corner stone to a successful Search Engine Optimization (SEO) program, it’s important that we not only focus on where the keywords are on the page, but who the keywords are trying to reach.

How do you know when it’s time to revisit your keyword strategy? Ask yourself the following questions:

• Has my business model changed?
• Has my target market changed?
• Have I altered my product or service offerings?

If the answer is yes to any of the above, then it is time to audit your existing keywords. In addition to the above, anytime you undergo a website redesign consider revisiting your current keyword list before optimizing your new website copy.

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Writing for the Web to Optimize Your PR & Overall Messaging
Webinar Wednesday, Dec. 17, 2008

1:30-3 p.m. (EST)

If you are involved in communicating with your stakeholders online, you know that writing for the Web is different than writing for print. You know that the difference between a journalist engaging with your brand online or abandoning your site altogether is based on the content you, as communicators, post or manage online.

Now is the time to take the lead and create Web content that supports your messaging, boosts engagement and delivers to your bottom-line goals.

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SES Chicago, the only major Search Marketing Conference and Expo in the Midwest, will be packed with 60+ sessions, multiple keynotes and Orion Strategy sessions, exhibitors, networking events and more.

TopRank Marketing CEO, Lee Odden will join a panel of industry experts, including Sally Falkow, President of PRESSFeed, and Stephan Spencer, Founder & President of Netconcepts, on Wednesday, December 10th to discuss SEO through blogs and feeds.

In this session, Lee will present best practices for blog content optimization, including how to optimize and promote blog content to attract readers and links to increase traffic and search engine visibility. Sally will cover feeds and digital asset syndication, and Stephan will cover blog software optimization.

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Social media provides a great opportunity to engage your target audience and increase brand awareness online. Social media encompasses blogging and blog marketing, social networks such as Facebook and LinkedIn, microblogging via sites like Twitter, social news and bookmarking, video sharing, image and audio sharing, and wikis.

To develop a social media strategy that works for your business, the first step is to outline your goals. What do you want social media to do for you? Drive traffic to your website, engage your target audience in conversation, build relationships with your prospects, or build awareness for your brand online.

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The DMA has partnered with TopRank Online Marketing to develop and deliver a series of educational workshops on social media marketing, Social Media Smarts: Introduction to the Social Web, Tools and Tactics.

The Social Media Smarts workshop will provide attendees insight into: blogging and blog marketing, social networks, microblogging, social news and bookmarking, video sharing, image and audio sharing, wikis and social media analytics.

Rounding out the workshop is a social media strategy exercise that will empower attendees to create their own social media strategy and develop a framework for building a business case within their organizations.

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The famed WebmasterWorld Pubcon conference will be hosting one of the largest collections of webmasters, marketers (client side and agencies) and small business owners looking for insights into better marketing online.

TopRank CEO Lee Odden will be participating Wednesday, Nov 12th on a panel of industry bloggers to discuss issues and opportunities with blogging in the search marketing world. He will also present on Online Reputation Management.

1:30 pm
Reputation Monitoring and Management - Location: Salon C
This session will look at methods for monitoring, managing, and influencing your reputation within the blogosphere and press. If you are not talking with your customer base, your customer base will be talking about you.

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The buzz in the online marketing industry continues to gain momentum around social media marketing and content sharing networks. Today, many businesses have taken the plunge head first into the social media landscape by creating a Facebook account or YouTube channel to further expand their online reach. Micro-blogging through services such as Twitter, offers yet another way for you to increase visibility online.

So, what is Twitter?

As a social media platform, Twitter has networking and messaging features that facilitate many to many communications as well as one to one. Companies like Dell, Zappos, Comcast, Apple and Home Depot are using Twitter to listen and communicate directly with customers.

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On October 28th, TopRank Sr Account Manager Jolina Pettice will join a panel which aims to help digital publishers and advertisers better optimize and promote digital assets.

The panel, as part of the  Digital Publishing & Advertising Conference II, is entitled:
Publisher Track: SEO: Is Finding Your Inner DAO the Answer?

Digital Asset Optimization ensures that search engines pick up all of your content: videos, animation, podcasts, message boards, maps, images, and other non-text based files. Every search engine now offers media specific searching for users. So how can you apply Digital Asset Optimization to gain an increased presence and drive more traffic to your digital content? What do you need to know about getting the most from your DAO? If you want to channel your inner DAO, this session will help you find it.

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On October 25th TopRank CEO Lee Odden will present a half day, pre-conference workshop on search engine optimization of news content at the 2008 PRSA International Conference in Detroit entitled:

Optimizing Content for Optimum Search Results: Search Engine Optimization for News

Journalists use Web-based searches on a daily basis to research stories, find subject matter experts and track conversations on topics of interest. Online content can be optimized not only for standard search engines, but for blog and news searches as well. There are a variety of ways to optimize news content — press releases, online newsrooms, past media coverage and social media — which can make it easier for bloggers and the media to find it.

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