TopRank Newsroom

In the lead up to the SES Toronto conference, TopRank’s CEO Lee Odden was interviewed by Canadian blogger and “new media maverick” Rahaf Harfoush on search engine optimization, social media trends and Twitter.

The social media space is becoming quite saturated as companies begin to introduce social networking platforms and corporate blogs. How does the increase of activity in this space affect someone’s online strategy?

“At first glance, the array of options can be very intimidating to a company that wants to get into the social media space as a way to grow brand awareness and revenue.”

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TopRank’s CEO was asked to contribute an article on next generation search engine optimization which was published June 3rd in the SearchBuzz column.  Companies need to consider all digital assets in their online marketing programs.

“One of the few things to be counted on in search marketing is that there will be change. That change comes in many forms including search engine algorithms (albeit more gradual than large, singular events) and consumer search behavior, as well as the introduction of evolving search channels such as social search and the semantic Web.”

Read the full article, SEO Evolved: Digital Asset Optimization

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On June 17th, 2008 TopRank’s CEO Lee Odden will speak at Search Engine Strategies, Toronto on “Twitter, Ultimate Time Waster or Great Tool?”.

How many followers do you have? How many do you want? Bloggers are dropping like flies and micro-blogging is taking the world by storm. How should you be incorporating the ultimate time waster? Is it worth it? Hear from experts in the field on the who, what, where, and when of the latest in social connecting and marketing.

SES Toronto
June 16-18
Info and Registration

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On June 9th, 2008 TopRank’s CEO Lee Odden will present, “Search Engine Optimization for News Content” at the PRSA’s Digital Impact Conference in New York.

Increasing numbers of journalists are using search on a daily basis to research stories and find subject matter experts. There is a variety of ways to optimize news content including: press releases, online newsrooms, past media coverage and social media to optimize news content, making it easier for bloggers and the media to find your stories online. Understand level setting SEO and social media fundamentals, and be able to identify the changes in journalist’s “research” behaviors involving the use of search engines, social media and the importance of online newsrooms.

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On May 19th, 2008 TopRank’s CEO, Lee Odden will be speaking at the DMA’s ACCM conference in Orlando, Florida on: “Reputation Management: Protecting Your Brand in the Search Engines“.

Topics Odden will cover include:

• Search engine usage data
• Brand examples in SERPs
• SEO 2.0 principles for direct marketers
• Keyword research and link building tools
• Digital asset optimization
• Online brand monitoring tools

ACCM Conference:
May 19-21, 2008
Orlando FL
Register

TopRank offers an array of Online Public Relations services including social media, blogging, blogger relations, reputation management and digital media PR.

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On May 15th, TopRank’s CEO Lee Odden will present on a PRSA Teleseminar, “Reputation Management in a Google World”.

In many cases, the search engine has taken the place of an organization’s Web site as the doorway to initial interaction with important stakeholders. Compound this with the fact that nine out of ten people report that they don’t look past the first three pages of search results and a full 62 percent don’t go beyond the first page. Savvy public relations professionals are incorporating search engine optimization strategies to ensure that the right people will see their information. By creating an interconnected footprint of relevant content, photos, video and audio, they are actively managing the reputation of the brand, issue or company.

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On May 6, 2008 TopRank’s Online Marketing Blog was ranked the #2 Content Marketing blog in Junta42’s list.

The Top 42 Content Marketing Blogs stood out for their commitment to covering the issues at the heart of content marketing. Unlike other top blog lists that focus on solely traffic and popularity, the Junta42 Top 42 list reviews each blog individually on the basis of the following:

1. Relation to the field of content marketing
2. Reader Value
3. Junta42 Member Rank
4. Regularity
5. Google page rank

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Marketing Sherpa recently published a social media marketing case study for Social Media Playbook. TopRank’s Online Marketing Blog was cited along with Seth Godin’s blog as contributing to the early success of the program. Conversions from TopRank’s coverage of the Social Media Playbook were documented as 200% over the average conversion rate.

You can read the full case study at Marketing Sherpa’s archive (subscription)

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TopRank Online Marketing CEO, Lee Odden, was quoted in PROFIT’s Trends That Mean Business section for his view on Digital Asset Optimization.

Unlike text-focused SEO, DAO is the process of making all of your digital assets, from text and photos to audio and video, more visible to search engines.

“People now expect to see formats like video in search results” says Lee Odden of TopRank. “If you’re not making it easier for search engines to find you, you’ll be at a disadvantage because your competition is going to do it.”

Read the full article at PROFIT

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As companies feel the pressure of an impending recession, the search for reliable, high impact marketing tactics abound. eWeek tapped TopRank’s CEO for advice on how small and mid market companies can leverage search engine optimization and social media promotion in times of lean marketing budgets.

Blogging, social networking and SEO are among the low-cost ways to ramp up mind share and create market demand even in tough times.

With talk of a looming recession everywhere you turn, it’s time to start thinking about how to keep customers coming back and create new demand in spite of the fact that times are tighter.

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