Branding Beats Search Engines on Conversions

"Search engines have more than twice the e-commerce conversion rate of
other traffic acquisition sources, showing why marketers have paid so much attention to the online channel over the past few years, according to a first-of-its kind study from WebSideStory"

"Direct Navigation Still Ranks No. 1, However, Highlighting the Importance of Branding and Customer Loyalty in Converting Visitors"

Tags: search engine marketing, search marketing, internet marketing statistics, conversion rates