Mobile Search Trends

JumpTap has just released usage statistics for the month of April revealing that mobile subscribers are hungry for premium content, such as True-tone ringtones, driving revenue increases for carriers of eight percent on the month. Click-through rates on mobile searches of 36 percent and a four percent increase in unique users are fueling revenue growth, with average revenue per search increasing to $2.73.

JumpTap also found that the Top 10 mobile searches by category for the month of April were:
Artists – 58 percent
Adult – 12 percent
Games – eight percent
Miscellaneous genres – seven percent
Sports and Television – tied at five percent

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Tags: mobile search, jumptap