Pay Per Call 101: Beyond the Hype

A new webinar from SEMPO on the topic of Pay Per Call will be held Monday, March 20 at 2:30 PM EST.

Kelsey Group recently predicted the Pay Per Call market will double each year for the next five years, and everyone from Google to eBay has thrown a hat in the Pay Per Call ring. But what is the true market opportunity for national marketers and agencies?

Ingenio's Marc Barach and Ross Weinstein will cover:

• Several case studies illustrating Pay Per Call's impact on both small businesses and national brands - as well as tips to help you figure out whether Pay Per Call is a fit for you
• Examples of how leading agencies and SEMs are leveraging Pay Per Call for clients in different industries
• What the differences are between Pay Per Call, Click-to-Call and Call-Tracking - and how to figure out what's best for you and your clients
• Campaign specifics and best practices: how to optimize your Pay Per Call campaign

The webinar is free to all and you can register online.

Tags: pay per call, ingenio, SEMPO, webinar, online marketing