Big Agencies Finally Getting Into the Search Marketing Game

The New York Times reports that more Madison Ave agencies are investing in pay per click search marketing.

"More agencies and their parent companies are stepping up online investments in what is known as search marketing or search engine marketing, an estimated $5.1 billion category last year that has been growing far faster than traditional advertising in media like television and newspapers."

The article also touches on SEO as part of the mix hitting big agency radar. Watch out little SEO/SEM shops and get ready to be run over by the big guys. Or not.

Tags: seo article, sem, new york times, search marketing, seo firms