DMA08 - TopRank on SEO, PR & Blogging for Direct Marketers
Saturday, September 27th, 2008 | Filed under Direct Marketing, PR, Search Marketing, Social Media, Speaking.
On October 16th, TopRank CEO Lee Odden will be presenting a Workshop on search engine optimization and public relations at the DMA08 annual conference in Las Vegas.
Search Marketing and Online Public Relations
The future of organic search optimization is heavily influenced by the effect of combining SEO and online public relations tactics. Online marketers stand to gain a distinct competitive advantage by leveraging media consumption trends and understanding how SEO and PR intersect through optimizing news content such as press releases and online newsrooms. Learn results-focused PR tactics such as pitching bloggers and online media as well as proactive online reputation management and PR analytics.
