TopRank Newsroom

TopRank’s CEO was recently featured in a July 2008 Target Marketing Magazine cover story by Kate DeBevois and Hallie Mummert, “How Friendly Is Your SEM? Take the test: SEO/PPC best practices revealed”

Editors at Target Marketing Magazine reached out to several industry experts on search engine optimization and pay per click marketing to formulate a quiz for readers. TopRank’s Lee Odden, offered advice on Flash/Ajax/JavaScript optimization:

When using Flash, Java or AJAX, optimize search by?
Answer: b) providing text descriptions for all rich media

With all the buzz about social media marketing, many companies may be missing out from tried and true B2B marketing channels such as email marketing. Canadian IT publication, itbusiness.ca recently cited TopRank’s CEO Lee Odden in a recent article about the continued relevance of email along with exploring opportunities in social media:

Marketing on social networking sites might be making waves in the media, but for some Canadian businesses traditional e-mail marketing still brings home the bacon.

A blog entry by TopRank’s CEO Lee Odden on how companies can lower customer support costs by optimizing product manuals, frequently asked questions and knowledge base resources online with search engine optimization was cited by UK based Direct News:

Industry commentator Lee Odden, writing for his Online Marketing Blog, notes there are a number of benefits to SEO outside of boosting sales.

As well as raising credibility, ensuring a website is visible within search engines encourages journalistic interest from reporters conducting research, he states.

Furthermore, it is a pro-active tool for managing online reputations, Mr Odden continues.

In the lead up to the SES Toronto conference, TopRank’s CEO Lee Odden was interviewed by Canadian blogger and “new media maverick” Rahaf Harfoush on search engine optimization, social media trends and Twitter.

The social media space is becoming quite saturated as companies begin to introduce social networking platforms and corporate blogs. How does the increase of activity in this space affect someone’s online strategy?

“At first glance, the array of options can be very intimidating to a company that wants to get into the social media space as a way to grow brand awareness and revenue.”

TopRank’s CEO, Lee Odden, was asked to contribute an article on next generation search engine optimization which was published June 3rd in the SearchBuzz column. Companies need to consider all digital assets in their online marketing programs in order to remain competitive and to take advantage of new search channels.

“One of the few things to be counted on in search marketing is that there will be change. That change comes in many forms including search engine algorithms (albeit more gradual than large, singular events) and consumer search behavior, as well as the introduction of evolving search channels such as social search and the semantic Web.”

On May 6, 2008 TopRank’s Online Marketing Blog was ranked the #2 Content Marketing blog in Junta42’s list.

The Top 42 Content Marketing Blogs stood out for their commitment to covering the issues at the heart of content marketing. Unlike other top blog lists that focus on solely traffic and popularity, the Junta42 Top 42 list reviews each blog individually on the basis of the following:

1. Relation to the field of content marketing
2. Reader Value
3. Junta42 Member Rank
4. Regularity
5. Google page rank

The CEO of TopRank Online Marketing was interviewed by local ABC affiliate KSTP Eyewitness News on Starbucks’ decision to close its stores for 3 1/2 hours to conduct training. Odden cited the event as a publicity stunt and indicated the closure would give competitors an opportunity to attract Starbucks clientèle with discounts and free offers. KSTP’s report showed exactly that as competing and regional coffee houses were much busier than normal during the Starbucks closure.

Promote Content, socialize online and unify with univeral search

Small marketing budgets don’t necessarily mean small ideas when it comes to search marketing. In fact, it’s the innovative and creative efforts that most often empower companies with the ability to learn and adapt.

TopRank CEO, Lee Odden, was tapped by Target Marketing Magazine to write an article for small businesses on how to take full advantage of search marketing without a full budget. By taking inventory of all a company’s digital assets, optimizing and promoting them on relevant channels, businesses of all sizes can gain a competitive advantage.