TopRank Newsroom

TopRank has been asked to program and moderate a session on Search Engine Optimization and New Media at Blog World Expo in Las Vegas.

TopRank CEO Lee Odden will be moderating audience questions and initiating topic discussion with a tier one panel of SEO and blogging experts including: Stephan Spencer of Netconcepts, Brian Clark of Copyblogger.com and Michael Gray aka graywolf of Atlas Web Services and wolf-howl.com.

Blog World Expo will be held in Las Vegas at the Las Vegas Convention Center September 20-21, 2008.

TopRank provides business blog consulting, optimization and marketing services to small and large corporations in the U.S. and Canada.

TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic, Digital Asset Optimization. While TopRank has pioneered the DAO as a model for approaching holistic content optimization, this session is geared specifically towards online publishers.

Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.

During the Search Engine Strategies conference in San Jose where TopRank Online Marketing recently presented,  OBS News reported on the popularity of online news and internet public relations via the “News SEO” session on Tuesday. Moderated by Dana Todd of NewsForce, the News SEO session included Greg Jarboe of SEO-PR, Lisa Buyer of the Buyer Group and TopRank’s Lee Odden.

OBS News interviewed Jarboe and Odden after the session:

“Jarboe praised Odden as an innovative SEO expert who promotes the idea of ‘digital asset optimization’ which suggests extending a search engine optimization approach to all aspects of digital media such as photographs, videos, audio clips, in addition to traditional webpage content.”

TopRank’s story on agencies that outsource their SEO was recently published on WashtingtonPost.com, “Is Your Internet Marketing Agency Delivering Secondhand SEO?”. It’s important for companies to ask the right questions when selecting an internet marketing agency, otherwise there may be surprises when the engagemet “rubber hits the road”. TopRank handles all SEO consulting and execution work with internal employees.

“Many small businesses don’t think twice to ask internet marketing agencies who will actually be performing the implementation work. It’s assumed the SEM strategy, keyword research, copy writing, information architecture analysis, code and server audits, link building and reports will he handled by the same people (or their co-workers at the office) that are selling said services.”

TopRank would like to welcome the following new clients to the TopRank family of companies engaging in tier one internet marketing services:

Toolkit.com, a leading resource for business owners with over 70,000 members, has engaged TopRank for SEO consulting.

OnePlace project management and collaboration software has signed with TopRank for a strategic online marketing program including: search engine optimization, blog marketing, social media promotion and digital public relations.

TopRank provides strategic online marketing consulting as well as search engine optimization, social media marketing, digital public relations and email marketing services to Fortune 1000 companies in the U.S. and Canada.

SFGate, the online compliment to the San Francisco Chronicle, recently published an article by TopRank: “5 Myths About Search Engine Optimization”.

“…it’s amazing the variety of perspectives on what is true about SEO. True, the industry changes as often as consumers change their information search and consumption habits. But the misinformation that persists doesn’t help anyone.”

“Below I’ll outline 5 common myths about search engine optimization that will help small business web site owners make better decisions in their internet marketing.”

1. “SEO is a collection of tricks”
2. “Our prospects aren’t influenced by search engines”

The August issue of Minneapolis based business magazine, Upsize, featured a story on one of TopRank’s long time clients, Innovatech Labs. Reporting record revenue, Innovatech was a participant in the Upsize Growth Challenge for 2008. CEO, Gary Smith attributed the boost to search engine optimization from TopRank.

“Last year was the best year we’ve ever had,” says Gary Smith, CEO of Innovatech Labs. He attributes the boost to … TopRank Online Marketing, a local company that does SEO or search engine optimization, and hosts Innovatech’s Web site and e-mail server. Before the arrangement, “I noticed I was using Google, so I googled us and couldn’t find us,” says Smith, who figured, “If I can’t find me, they probably can’t find me either.”

TopRank Senior Account Manager Jolina Pettice and CEO Lee Odden contributed a recently published article to Penton Media’s Chief Marketer, “The Trick to Making Large Scale SEO Work”. Here is an exceprt:

“Successful enterprise SEO projects require a unique combination of mechanical SEO expertise as well as large company political savvy. Making significant progress in a reasonable amount of time is possible with the right mix of planning, communication and expertise.”

The key is empowering client side contacts responsible for workflow, approval and implementation. To that end, here are five tips on empowering large company SEO projects:

TopRank’s CEO was recently featured in a July 2008 Target Marketing Magazine cover story by Kate DeBevois and Hallie Mummert, “How Friendly Is Your SEM? Take the test: SEO/PPC best practices revealed”

Editors at Target Marketing Magazine reached out to several industry experts on search engine optimization and pay per click marketing to formulate a quiz for readers. TopRank’s Lee Odden, offered advice on Flash/Ajax/JavaScript optimization:

When using Flash, Java or AJAX, optimize search by?
Answer: b) providing text descriptions for all rich media

With all the buzz about social media marketing, many companies may be missing out from tried and true B2B marketing channels such as email marketing. Canadian IT publication, itbusiness.ca recently cited TopRank’s CEO Lee Odden in a recent article about the continued relevance of email along with exploring opportunities in social media:

Marketing on social networking sites might be making waves in the media, but for some Canadian businesses traditional e-mail marketing still brings home the bacon.