TopRank Newsroom

TopRank’s CEO Lee Odden was interviewed during Search Engine Strategies in London by Adriana Iordan of Avangate on how ecommerce and software companies can benefit from holistic online marketing through SEO, PR and digital asset optimization.

Adriana: From your experience, what are the biggest mistakes you come across when it comes to PR online?

Lee: Thinking that optimizing and submitting a press release all by itself is enough to get covered by the media, because it’s not. There is an expression, in the US at least, doing something to only see if it works it’s like “throwing spaghetti against the wall to see if it sticks”, it’s kind of a silly thing to do.

At the Search Engine Strategies conference in London February 21st, TopRank’s CEO Lee Odden was interviewed by Greg Jarboe on blog and news SEO for Incisive Media, parent of the SES London conference.

“Odden discusses his panel on blog search engine optimization (seo) and online reputation management as well as his panel on news search optimization”

Odden gave presentations on the news and blog optimization panels and moderated the reputation management session.

Watch the full Lee Odden SES London interview on YouTube.