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As companies feel the pressure of an impending recession, the search for reliable, high impact marketing tactics abound. eWeek tapped TopRank’s CEO for advice on how small and mid market companies can leverage search engine optimization and social media promotion in times of lean marketing budgets.

Blogging, social networking and SEO are among the low-cost ways to ramp up mind share and create market demand even in tough times.

With talk of a looming recession everywhere you turn, it’s time to start thinking about how to keep customers coming back and create new demand in spite of the fact that times are tighter.

Promote Content, socialize online and unify with univeral search

Multiple threads across the Web suggest that after budgets have been slashed, there will simply be a reallocation of funds towards the most efficient means of advertising. Not surprisingly, search engine optimization has starred in multiple threads across the Web. Lee Odden of TopRankBlog published a list of “Recession-proof search engine optimization tips,” pointing to the fact that even with slashed budgets, current resources can create and optimize content.

Read the full article at DMNews

Lee Odden, CEO of TopRank Online Marketing is quoted in the March 11, 2006 issue of The Economist:

“The best SEO firms can do wonders for a site’s ranking. Lee Odden, the president of TopRank Online Marketing, a firm based in Minneapolis, Minnesota, says one of his clients stopped paying out $50,000 a month on pay-per-click advertising; instead, Pacific Security Capital, an investment bank based in Beaverton, Oregon, now spends a tenth of that figure on SEO and claims the top spot for some 50 keywords on several search engines.”

Read the full interview at Economist