TopRank Newsroom

TopRank Online Marketing CEO, Lee Odden, was quoted in PROFIT’s Trends That Mean Business section for his view on Digital Asset Optimization.

Unlike text-focused SEO, DAO is the process of making all of your digital assets, from text and photos to audio and video, more visible to search engines.

“People now expect to see formats like video in search results” says Lee Odden of TopRank. “If you’re not making it easier for search engines to find you, you’ll be at a disadvantage because your competition is going to do it.”

Read the full article at PROFIT

Matt McGowan Dishes On New SES

Last year, Incisive Media, parent company of ClickZ and Search Engine Watch, announced that it would be changing the format of its long-running Search Engine Strategies (SES) conference series. Matt McGowan, vice president of marketing for Incisive Media, offers details on what the new SES will be like, starting with SES NYC in March.

Read the full article at MediaPost

Promote Content, socialize online and unify with univeral search

Multiple threads across the Web suggest that after budgets have been slashed, there will simply be a reallocation of funds towards the most efficient means of advertising. Not surprisingly, search engine optimization has starred in multiple threads across the Web. Lee Odden of TopRankBlog published a list of “Recession-proof search engine optimization tips,” pointing to the fact that even with slashed budgets, current resources can create and optimize content.

Read the full article at DMNews

An entrepreneur with an interactive site needs visitors. Here’s how to get them.

Search and prosper. Leverage the search engines to increase visibility. By understanding what community members are looking for, a web site owner can make an effort to create more of that kind of content…and make it easier to find existing content.

Read the full article at Fortune Small Business

Lee Odden, CEO of TopRank Online Marketing is quoted in the March 11, 2006 issue of The Economist:

“The best SEO firms can do wonders for a site’s ranking. Lee Odden, the president of TopRank Online Marketing, a firm based in Minneapolis, Minnesota, says one of his clients stopped paying out $50,000 a month on pay-per-click advertising; instead, Pacific Security Capital, an investment bank based in Beaverton, Oregon, now spends a tenth of that figure on SEO and claims the top spot for some 50 keywords on several search engines.”

Read the full interview at Economist