On The Record Online Interview with Lee Odden at PRSA International
Friday, February 8th, 2008 | Filed under Interviews, Press.
On October 20th, 2007 Eric Schwartzman of On the Record Online interviewed TopRank CEO Lee Odden about Search Engine Optimization and Public Relations at the PRSA International Conference in Philadelphia, PA.
Show Notes:
- 3:16 - Odden gives examples of the benefits of SEO.
- 4:07 - Odden on the role of SEO in a media relations.
- 5:52 - Odden on the search engine optimized press release.
- 7:00 - Odden on keyword placement within a press release to secure an optimal search rank.
- 7:58 - Odden on the usefulness of mentioning competitors in press releases to increase page rank.
