TopRank Newsroom

On May 19th, 2008 TopRank’s CEO, Lee Odden will be speaking at the DMA’s ACCM conference in Orlando, Florida on: “Reputation Management: Protecting Your Brand in the Search Engines“.

Topics Odden will cover include:

• Search engine usage data
• Brand examples in SERPs
• SEO 2.0 principles for direct marketers
• Keyword research and link building tools
• Digital asset optimization
• Online brand monitoring tools

ACCM Conference:
May 19-21, 2008
Orlando FL
Register

TopRank offers an array of Online Public Relations services including social media, blogging, blogger relations, reputation management and digital media PR.

On May 15th, TopRank’s CEO Lee Odden will present on a PRSA Teleseminar, “Reputation Management in a Google World”.

In many cases, the search engine has taken the place of an organization’s Web site as the doorway to initial interaction with important stakeholders. Compound this with the fact that nine out of ten people report that they don’t look past the first three pages of search results and a full 62 percent don’t go beyond the first page. Savvy public relations professionals are incorporating search engine optimization strategies to ensure that the right people will see their information. By creating an interconnected footprint of relevant content, photos, video and audio, they are actively managing the reputation of the brand, issue or company.

Reviewing the basics of link love.

HerRoom.com, a site that sells ladies underwear, had quite the traffic problem. Despite loads of visits to its bra site, sales were flat.

Turns out the site’s section featuring videos of women bounce testing the company’s exercise bras had become quite the hit on YouTube.com, driving the un-qualified traffic.

In this article, Lee Odden, CEO of TopRank, recommends utilizing the push/pull paradigm when dealing with press/bloggers. In other words, use outreach to get noticed: wire service releases, networking, pitching writers and making sure your site provides an RSS feed on updates, promotions. The pull part refers to how you get them to come to you: your own site newsroom, links on social media sites that say something, and, of course, media coverage.