TopRank Newsroom

TopRank Online Marketing CEO, Lee Odden, was quoted in PROFIT’s Trends That Mean Business section for his view on Digital Asset Optimization.

Unlike text-focused SEO, DAO is the process of making all of your digital assets, from text and photos to audio and video, more visible to search engines.

“People now expect to see formats like video in search results” says Lee Odden of TopRank. “If you’re not making it easier for search engines to find you, you’ll be at a disadvantage because your competition is going to do it.”

Read the full article at PROFIT

As companies feel the pressure of an impending recession, the search for reliable, high impact marketing tactics abound. eWeek tapped TopRank’s CEO for advice on how small and mid market companies can leverage search engine optimization and social media promotion in times of lean marketing budgets.

Blogging, social networking and SEO are among the low-cost ways to ramp up mind share and create market demand even in tough times.

With talk of a looming recession everywhere you turn, it’s time to start thinking about how to keep customers coming back and create new demand in spite of the fact that times are tighter.