Chief Marketer: TopRank Making Large Scale SEO Work
Tuesday, August 5th, 2008 | Filed under Articles, New @TopRank, Press, SEO, TopRank In The News.
TopRank Senior Account Manager Jolina Pettice and CEO Lee Odden contributed a recently published article to Penton Media’s Chief Marketer, “The Trick to Making Large Scale SEO Work”. Here is an exceprt:
“Successful enterprise SEO projects require a unique combination of mechanical SEO expertise as well as large company political savvy. Making significant progress in a reasonable amount of time is possible with the right mix of planning, communication and expertise.”
The key is empowering client side contacts responsible for workflow, approval and implementation. To that end, here are five tips on empowering large company SEO projects:
