TopRank Newsroom

Website Magazine recently published an interview with TopRank CEO Lee Odden on blogging, microblogging and the Search Engine Strategies conference in San Jose:

TopRank, a Minneapolis, Minnesota search marketing agency is truly one of the best when it comes to natural SEO, social media marketing and new media PR. Website Magazine contributor Dante Monteverde quizzed TopRank’s CEO Lee Odden recently (a sample is below) on the keys to driving blog readership, the efficacy of micro-blogging, and what attendees of SES San Jose can expect from his session titled “SEO Through Blogs & Feeds.”

In the lead up to the SES Toronto conference, TopRank’s CEO Lee Odden was interviewed by Canadian blogger and “new media maverick” Rahaf Harfoush on search engine optimization, social media trends and Twitter.

The social media space is becoming quite saturated as companies begin to introduce social networking platforms and corporate blogs. How does the increase of activity in this space affect someone’s online strategy?

“At first glance, the array of options can be very intimidating to a company that wants to get into the social media space as a way to grow brand awareness and revenue.”

TopRank’s CEO Lee Odden was interviewed during Search Engine Strategies in London by Adriana Iordan of Avangate on how ecommerce and software companies can benefit from holistic online marketing through SEO, PR and digital asset optimization.

Adriana: From your experience, what are the biggest mistakes you come across when it comes to PR online?

Lee: Thinking that optimizing and submitting a press release all by itself is enough to get covered by the media, because it’s not. There is an expression, in the US at least, doing something to only see if it works it’s like “throwing spaghetti against the wall to see if it sticks”, it’s kind of a silly thing to do.

The CEO of TopRank Online Marketing was interviewed by local ABC affiliate KSTP Eyewitness News on Starbucks’ decision to close its stores for 3 1/2 hours to conduct training. Odden cited the event as a publicity stunt and indicated the closure would give competitors an opportunity to attract Starbucks clientèle with discounts and free offers. KSTP’s report showed exactly that as competing and regional coffee houses were much busier than normal during the Starbucks closure.

At the Search Engine Strategies conference in London February 21st, TopRank’s CEO Lee Odden was interviewed by Greg Jarboe on blog and news SEO for Incisive Media, parent of the SES London conference.

“Odden discusses his panel on blog search engine optimization (seo) and online reputation management as well as his panel on news search optimization”

Odden gave presentations on the news and blog optimization panels and moderated the reputation management session.

Watch the full Lee Odden SES London interview on YouTube.

On October 20th, 2007 Eric Schwartzman of On the Record Online interviewed TopRank CEO Lee Odden about Search Engine Optimization and Public Relations at the PRSA International Conference in Philadelphia, PA.

Show Notes:

• 3:16 - Odden gives examples of the benefits of SEO.
• 4:07 - Odden on the role of SEO in a media relations.
• 5:52 - Odden on the search engine optimized press release.
• 7:00 - Odden on keyword placement within a press release to secure an optimal search rank.
• 7:58 - Odden on the usefulness of mentioning competitors in press releases to increase page rank.