TopRank Newsroom
Monday, April 14th, 2008 | Filed under Press, TopRank In The News.
TopRank Online Marketing CEO, Lee Odden, was quoted in PROFIT’s Trends That Mean Business section for his view on Digital Asset Optimization.
Unlike text-focused SEO, DAO is the process of making all of your digital assets, from text and photos to audio and video, more visible to search engines.
“People now expect to see formats like video in search results” says Lee Odden of TopRank. “If you’re not making it easier for search engines to find you, you’ll be at a disadvantage because your competition is going to do it.”
Read the full article at PROFIT
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Wednesday, April 9th, 2008 | Filed under Press, TopRank In The News.
As companies feel the pressure of an impending recession, the search for reliable, high impact marketing tactics abound. eWeek tapped TopRank’s CEO for advice on how small and mid market companies can leverage search engine optimization and social media promotion in times of lean marketing budgets.
Blogging, social networking and SEO are among the low-cost ways to ramp up mind share and create market demand even in tough times.
With talk of a looming recession everywhere you turn, it’s time to start thinking about how to keep customers coming back and create new demand in spite of the fact that times are tighter.
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Monday, April 7th, 2008 | Filed under Search Marketing, Speaking.
On Tuesday, April 8th, 2008 TopRank’s CEO Lee Odden will present, “Secrets of Increasing Traffic to Your Corporate Website” at the Media Relations Summit in San Francisco.
What can you do to increase the numbers of journalists, analysts, customers and prospects who visit your site? What attractions and usability qualities should your site have? Discover best practices—paid and unpaid—for driving more of the right kind of visitors to your site
Media Relations Summit
April 7-8, 2008
“Secrets of Increasing Traffic to Your Corporate Website”
San Francisco, CA
Register
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Tuesday, April 1st, 2008 | Filed under Interviews, Lee Odden Opinion, Press.
TopRank’s CEO Lee Odden was interviewed during Search Engine Strategies in London by Adriana Iordan of Avangate on how ecommerce and software companies can benefit from holistic online marketing through SEO, PR and digital asset optimization.
Adriana: From your experience, what are the biggest mistakes you come across when it comes to PR online?
Lee: Thinking that optimizing and submitting a press release all by itself is enough to get covered by the media, because it’s not. There is an expression, in the US at least, doing something to only see if it works it’s like “throwing spaghetti against the wall to see if it sticks”, it’s kind of a silly thing to do.
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Monday, March 31st, 2008 | Filed under Press, TopRank In The News.
Reviewing the basics of link love.
HerRoom.com, a site that sells ladies underwear, had quite the traffic problem. Despite loads of visits to its bra site, sales were flat.
Turns out the site’s section featuring videos of women bounce testing the company’s exercise bras had become quite the hit on YouTube.com, driving the un-qualified traffic.
In this article, Lee Odden, CEO of TopRank, recommends utilizing the push/pull paradigm when dealing with press/bloggers. In other words, use outreach to get noticed: wire service releases, networking, pitching writers and making sure your site provides an RSS feed on updates, promotions. The pull part refers to how you get them to come to you: your own site newsroom, links on social media sites that say something, and, of course, media coverage.
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Thursday, March 20th, 2008 | Filed under Search Marketing, Speaking.
Mar 20 Noon CST “Easy SEO Strategies for Public Relations” - Register
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Monday, March 17th, 2008 | Filed under Search Marketing, Speaking.
March 17-20, 2008 moderating “Podcast & Audio Search Optimization” and speaking on “Beyond Linkbait: Getting Authoritative Online Mentions” New York, NY - Register
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Wednesday, February 27th, 2008 | Filed under Interviews, Press, TopRank In The News.
Wiley, a publishing house, recently announced the launch of a new book, “Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus”, in which TopRank has an entire chapter on the subject of social media marketing for SEO and PR.
The list of Internet marketing experts interviewed for the book include consultants, agencies, CEOs, PR professionals, client side bloggers and marketers. Topics range from paid search to online copywriting to online PR and social media marketing.
Read the full article at the TopRank Online Marketing Blog.
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Tuesday, February 26th, 2008 | Filed under Interviews, Press, TopRank In The News.
The CEO of TopRank Online Marketing was interviewed by local ABC affiliate KSTP Eyewitness News on Starbucks’ decision to close its stores for 3 1/2 hours to conduct training. Odden cited the event as a publicity stunt and indicated the closure would give competitors an opportunity to attract Starbucks clientèle with discounts and free offers. KSTP’s report showed exactly that as competing and regional coffee houses were much busier than normal during the Starbucks closure.
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Tuesday, February 26th, 2008 | Filed under Search Marketing, Speaking.
Feb 26, 2008 “PR and Social Media - What every practitioner needs to know” - Register
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