Tuesday, February 12th, 2008 | Filed under Press, TopRank In The News.
Matt McGowan Dishes On New SES
Last year, Incisive Media, parent company of ClickZ and Search Engine Watch, announced that it would be changing the format of its long-running Search Engine Strategies (SES) conference series. Matt McGowan, vice president of marketing for Incisive Media, offers details on what the new SES will be like, starting with SES NYC in March.
Read the full article at MediaPost
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Monday, February 11th, 2008 | Filed under Press, TopRank In The News.
Promote Content, socialize online and unify with univeral search
Multiple threads across the Web suggest that after budgets have been slashed, there will simply be a reallocation of funds towards the most efficient means of advertising. Not surprisingly, search engine optimization has starred in multiple threads across the Web. Lee Odden of TopRankBlog published a list of “Recession-proof search engine optimization tips,” pointing to the fact that even with slashed budgets, current resources can create and optimize content.
Read the full article at DMNews
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Friday, February 8th, 2008 | Filed under Press, TopRank In The News.
Top Ten Online Marketing Tactics
Earlier this week, the Toprank Online Marketing blog posted a poll asking readers which online marketing tactics they would use most this year. While blogging led the list, surprisingly, webinars and video conferences brought up the rear.
Read the full article at BtoB
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Friday, February 8th, 2008 | Filed under Interviews, Press.
On October 20th, 2007 Eric Schwartzman of On the Record Online interviewed TopRank CEO Lee Odden about Search Engine Optimization and Public Relations at the PRSA International Conference in Philadelphia, PA.
Show Notes:
- 3:16 - Odden gives examples of the benefits of SEO.
- 4:07 - Odden on the role of SEO in a media relations.
- 5:52 - Odden on the search engine optimized press release.
- 7:00 - Odden on keyword placement within a press release to secure an optimal search rank.
- 7:58 - Odden on the usefulness of mentioning competitors in press releases to increase page rank.
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Thursday, January 24th, 2008 | Filed under Press, TopRank In The News.
An entrepreneur with an interactive site needs visitors. Here’s how to get them.
Search and prosper. Leverage the search engines to increase visibility. By understanding what community members are looking for, a web site owner can make an effort to create more of that kind of content…and make it easier to find existing content.
Read the full article at Fortune Small Business
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Tuesday, January 1st, 2008 | Filed under Press, TopRank In The News.
Promote Content, socialize online and unify with univeral search
Small marketing budgets don’t necessarily mean small ideas when it comes to search marketing. In fact, it’s the innovative and creative efforts that most often empower companies with the ability to learn and adapt.
Read the full article at Target Marketing
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Tuesday, December 4th, 2007 | Filed under PR, Speaking.
December 4-7, 2007, “Public Relations” and “SEO Blogger Panel” Las Vegas, NV.
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Friday, November 30th, 2007 | Filed under PR, Speaking.
November 30, 2007 “Press Release Optimization”and “Corporate Site SEO” San Francisco, CA.
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Saturday, October 20th, 2007 | Filed under Search Marketing, Speaking.
October 20-23, 2007, “PR and Social Media - What Every Practitioner Needs to Know”, Philadelphia, PA.
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Wednesday, October 17th, 2007 | Filed under Search Marketing, Speaking.
October 17-18, 2007, “New Media Workshop - Social Bookmarking, SEO and Social Media”, Chicago, IL.
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