On October 16th, TopRank CEO Lee Odden will be presenting a Workshop on search engine optimization and public relations at the DMA08 annual conference in Las Vegas.

Search Marketing and Online Public Relations

The future of organic search optimization is heavily influenced by the effect of combining SEO and online public relations tactics. Online marketers stand to gain a distinct competitive advantage by leveraging media consumption trends and understanding how SEO and PR intersect through optimizing news content such as press releases and online newsrooms. Learn results-focused PR tactics such as pitching bloggers and online media as well as proactive online reputation management and PR analytics.

Workshop attendees will learn about:

• Media consumption trends
• Intersection of SEO/PR
• Why optimize news?
• PR content optimization
• Press release SEO
• Online newsroom
• Blogger relations
• Online reputation management
• Online PR metrics

More information on the DMA08  Search Marketing and PR Workshop here.

Odden will also be co-presenting a second workshop in the afternoon on leveraging blogs with search engine marketing efforts.

Linking, Blogging and Website Promotion Using Search Engines

Blogs have changed search, online news, and online marketing and have given people a voice that reaches far and wide. Links are the new economy of the web as they provide visitors, value, and relevance for rankings. The combination of blogs, links, and search marketing adds additional tools to the search marketers’ arsenal, and the savvy marketer understands how to use each one in order to increase visibility and visitors. New avenues of promotion have emerged because of the increased conversations, new opinion leaders, and closeness of the consumer. Understanding these avenues and developing relationships through blogging and search will enable new methods of marketing.

DMA08 Details:
Oct 11-16, 2008
Las Vegas, NV
Info and Registration

TopRank provides a holistic mix of internet marketing services including: SEO (search engine optimization), business blog consulting and online public relations consulting services to Fortune 500 companies in North America.

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