TopRank Online Marketing CEO, Lee Odden, was quoted in PROFIT’s Trends That Mean Business section for his view on Digital Asset Optimization.

Unlike text-focused SEO, DAO is the process of making all of your digital assets, from text and photos to audio and video, more visible to search engines.

“People now expect to see formats like video in search results” says Lee Odden of TopRank. “If you’re not making it easier for search engines to find you, you’ll be at a disadvantage because your competition is going to do it.”

Read the full article at PROFIT

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Wiley, a publishing house, recently announced the launch of a new book, “Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus”, in which TopRank has an entire chapter on the subject of social media marketing for SEO and PR.

The list of Internet marketing experts interviewed for the book include consultants, agencies, CEOs, PR professionals, client side bloggers and marketers. Topics range from paid search to online copywriting to online PR and social media marketing.

Read the full article at the TopRank Online Marketing Blog.

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The CEO of TopRank Online Marketing was interviewed by local ABC affiliate KSTP Eyewitness News on Starbucks’ decision to close its stores for 3 1/2 hours to conduct training. Odden cited the event as a publicity stunt and indicated the closure would give competitors an opportunity to attract Starbucks clientèle with discounts and free offers. KSTP’s report showed exactly that as competing and regional coffee houses were much busier than normal during the Starbucks closure.

Additionally, Odden provided insight into the reaction of the blogosphere to the Starbucks closing by showing the increase in blog posts, links and comments using a real time social media monitoring service, Radian6. Not only did the use of the Starbucks brand name and phrase, “Starbucks closing” increase, but competitors offering discounts such as Dunkin’ Donuts increased as well. This sort of opportunistic piggybacking can be detected quickly with social media monitoring tools such as TopRank’s partner Radian6 allowing brand managers to react accordingly.

Watch the full interview at KSTP

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