TopRank Internet Marketing News Blog » Ask an Expert

How do you know when it’s time to audit your keyword phrases?

Amie — Wed, 24 Dec 2008 15:00:15 +0000

As keywords are the corner stone to a successful Search Engine Optimization (SEO) program, it’s important that we not only focus on where the keywords are on the page, but who the keywords are trying to reach.

How do you know when it’s time to revisit your keyword strategy? Ask yourself the following questions:

Has my business model changed?
Has my target market changed?
Have I altered my product or service offerings?

If the answer is yes to any of the above, then it is time to audit your existing keywords. In addition to the above, anytime you undergo a website redesign consider revisiting your current keyword list before optimizing your new website copy.

Contact TopRank Marketing to implement a keyword strategy that meets your websites Search Engine Optimization (SEO) objectives.

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What Can We Do to Start Using Social Media as Part of Our Marketing Mix?

Jessica — Mon, 24 Nov 2008 16:31:25 +0000

Social media provides a great opportunity to engage your target audience and increase brand awareness online. Social media encompasses blogging and blog marketing, social networks such as Facebook and LinkedIn, microblogging via sites like Twitter, social news and bookmarking, video sharing, image and audio sharing, and wikis.

To develop a social media strategy that works for your business, the first step is to outline your goals. What do you want social media to do for you? Drive traffic to your website, engage your target audience in conversation, build relationships with your prospects, or build awareness for your brand online.

The next step in developing your social media strategy is to know your target audience. Who are they, what are they talking about, where are they making connections online. Once you understand who your target audience is, identify how you want to position yourself with your audience.

Finally, after you have outlined your plan, start listening to the conversation via the social media channels your audience is already participating in and gauge the tone of the conversation as well as the rules of the community.

Contact TopRank Marketing to discuss developing a social media marketing strategy, and the online channels to engage your target audience.

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What is Twitter?

Jessica — Thu, 23 Oct 2008 15:08:45 +0000

The buzz in the online marketing industry continues to gain momentum around social media marketing and content sharing networks. Today, many businesses have taken the plunge head first into the social media landscape by creating a Facebook account or YouTube channel to further expand their online reach. Micro-blogging through services such as Twitter, offers yet another way for you to increase visibility online.

So, what is Twitter?

As a social media platform, Twitter has networking and messaging features that facilitate many to many communications as well as one to one. Companies like Dell, Zappos, Comcast, Apple and Home Depot are using Twitter to listen and communicate directly with customers.

As with any social media platform, the idea is to build your friend network by following other Twitter users and increasing the number of users that follow you.

How do you grow your Twitter network?

The best way to grow your network of Twitter friends is to share links to timely resources or interesting things you find on the web, in addition to tidbits of personal and business information.

A recent post from the Online Marketing Blog offers additional tools and resources on using Twitter as a networking, PR, and communications tool.

Contact TopRank Marketing to discuss how social media tools like Twitter can improve the success of your Internet marketing program.

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Is a Business Blog Right For You?

Jessica — Tue, 16 Sep 2008 21:28:37 +0000

Blog marketing continues to be a hot topic in the online marketing industry. As more and more companies head down the road to a company blog, you may be asking:

How do I know if a blog is right for my business?

Having a company blog provides an interactive channel to communicate with your prospects and can help increase traffic to the corporate website.

If you are thinking about starting a company blog, first ask yourself the following questions:

Do I have something to say to my customers outside of regular marketing collateral?
Do I have the resources (ie: time & personnel) committed to writing to the blog at least twice a week?

If the answer to both questions is yes, the next step is to discuss objectives and a measurement of success for a company blog.

Contact TopRank to discuss what a blog means for your business.

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