TopRank Newsroom

After engaging with a SEO consulting agency like TopRank, it’s important to retain the value of the optimization work performed. Often times there are many different contributors to the content of a web site and its technical maintenance. Without oversight, keyword optimization efforts can easily be overwritten.

Once overwritten, keyword rankings can decline. To avoid such situations, here are 3 locations within your web pages to watch where keywords should exist for optimal search engine rankings:

What’s the difference between large scale SEO projects and those implemented for small medium businesses? Plenty. The mechanics of an enterprise search engine optimization program are different when dealing with large amounts of content with different content sources and content management systems. But factor in the organizational complexities of approval processes, stakeholders and communications with a big company and it’s a whole different ballgame.

TopRank Senior Account Manager Jolina Pettice and CEO Lee Odden conspired on an article addressing the challenges and opportunities of energizing an enterprise SEO campaign that was recently published in MediaPost’s Search Insider:

TopRank Senior Account Manager Jolina Pettice and CEO Lee Odden contributed a recently published article to Penton Media’s Chief Marketer, “The Trick to Making Large Scale SEO Work”. Here is an exceprt:

“Successful enterprise SEO projects require a unique combination of mechanical SEO expertise as well as large company political savvy. Making significant progress in a reasonable amount of time is possible with the right mix of planning, communication and expertise.”

The key is empowering client side contacts responsible for workflow, approval and implementation. To that end, here are five tips on empowering large company SEO projects:

TopRank’s CEO was recently featured in a July 2008 Target Marketing Magazine cover story by Kate DeBevois and Hallie Mummert, “How Friendly Is Your SEM? Take the test: SEO/PPC best practices revealed”

Editors at Target Marketing Magazine reached out to several industry experts on search engine optimization and pay per click marketing to formulate a quiz for readers. TopRank’s Lee Odden, offered advice on Flash/Ajax/JavaScript optimization:

When using Flash, Java or AJAX, optimize search by?
Answer: b) providing text descriptions for all rich media